Raksha Bandhan is one of the most eminent festivals of India. Celebrated among all Indian Hindu families, the festival of Raksha Bandhan gives an opportunity to brothers and sisters to brace their bond of relationship. In today’s hard and fast life, many of us get so involved in daily drudgeries that we tend to miss out on the significance of relationship and start taking them for granted.

Raksha Bandhan:

However, by celebrating festivals like Raksha Bandhan, we get an opportunity of not only meeting our siblings but also value and strengthen the relationship. Beginning from the era of Vedic period, the tradition is still going strong and well celebrated with great joy and pleasure in many Indian Hindu families.

The significance of Raksha Bandhan is extremely strong and this has been proved again and again by the increasing aspect of commercialization in this festival. Nowadays, most gift and greetings companies have stared offering cards and special gifts for this festival. Many jewelry, chocolate and clothing lines bring out special collections and packages during this festival. Since shopping for women was never easy, brothers also find this awesomely convenient. Without having to loiter much in the market, they choose to pick up such Raksha Bandhan special gifts.

On the contrary, women also get to make their brothers happy with beautiful and attractive rakhis and the sacred thread.  It is quite amusing to note that rakhi industry is quite huge and makes a lot of money during this festival. One may find various types of rakhi starting from the traditional flower types to the ones with superhero stickers. Superhero, flashy rakhis are quite a craze among children. However, there are also some families who take pride in making their own rakhis sine they believe it shows the feeling of love and affection greatly.

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