India is a culturally affluent nation and is widely known for celebrating various festivals and traditions. Housing a number of religions, the country’s populace gets to indulge in and celebrate numerous festivals. One such beautiful tradition is Raksha Bandhan. Raksha Bandhan a Bond between Brother and Sisters is pompously celebrated in most Hindu families.

Rakshabandhan A Bond between Brother and Sisters:

Although the tradition of Raksha Bandhan, a bond between brother and sisters, came into existence in Vedic period, it still has not lost its essence and is intensely acknowledged by the Indian families.

In Raksha Bandhan a bond between brother and sisters, sisters tie a sacred thread or rakhi on their brother’s wrist and offer them sweets.

On the other hand, brothers take the pledge of protecting their sisters from all hurdles in life and present them a gift. Often people in their lives get so busy that they start to take their relationships for granted and overlook the aspect of love and responsibility involved in them. Thankfully occasions like Raksha Bandhan- a bond between brother and sisters, are there to remind us of such valuable and priceless life long relationships.

Commercial Aspect of Rakhee In India :

Since Raksha Bandhan, a bond between brother and sisters is celebrated by a huge number of Indian families and almost people of all age groups, the aspect of commercialization seeped-in pretty easily. Today, you may find various packed gifts and cards for Raksha Bandhan. Instead of hunting down for special presents, brothers find it much convenient to buy gifts especially packed for this festival. On the other hand, sisters also like it because it mostly comes in the form of chocolates, jewelry and apparels.

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Raksha Bandhan is one of the most eminent festivals of India. Celebrated among all Indian Hindu families, the festival of Raksha Bandhan gives an opportunity to brothers and sisters to brace their bond of relationship. In today’s hard and fast life, many of us get so involved in daily drudgeries that we tend to miss out on the significance of relationship and start taking them for granted.

Raksha Bandhan:

However, by celebrating festivals like Raksha Bandhan, we get an opportunity of not only meeting our siblings but also value and strengthen the relationship. Beginning from the era of Vedic period, the tradition is still going strong and well celebrated with great joy and pleasure in many Indian Hindu families.

The significance of Raksha Bandhan is extremely strong and this has been proved again and again by the increasing aspect of commercialization in this festival. Nowadays, most gift and greetings companies have stared offering cards and special gifts for this festival. Many jewelry, chocolate and clothing lines bring out special collections and packages during this festival. Since shopping for women was never easy, brothers also find this awesomely convenient. Without having to loiter much in the market, they choose to pick up such Raksha Bandhan special gifts.

On the contrary, women also get to make their brothers happy with beautiful and attractive rakhis and the sacred thread.  It is quite amusing to note that rakhi industry is quite huge and makes a lot of money during this festival. One may find various types of rakhi starting from the traditional flower types to the ones with superhero stickers. Superhero, flashy rakhis are quite a craze among children. However, there are also some families who take pride in making their own rakhis sine they believe it shows the feeling of love and affection greatly.

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